How to Use "David vs. Goliath" to tell YOUR story.
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The Virtual Tour with a Spiritual Conversion
Have you seen this video yet? It’s brilliant. If not, watch it now --> It’s incredibly effective...and not just because they use some...
The Energizing Workouts These 7 Entrepreneurs Do to Start Their Days
If you’re an entrepreneur, you know how difficult it can be to fit exercise into your schedule. There’s a seemingly endless supply of...
40X Better. Really?
Let’s do a little logic equation, shall we? If “A” is 40X more effective at converting a prospect to a sale than “B,” you’d be on your...
3 Reasons why A Bad (or Non-Existent) Sales Funnel is Putting Dollars in Your Competitor’s Pocket
Hello, Funnel! If Adele sang about the marketing world, she’d be singing “Funnel” instead of “Hello” right now. (Somebody needs to get on...
Skipping class to go surfing was my first mistake.
Skipping class to go surfing was my first mistake. After all, it was a balmy 85º San Diego perfect kind of day. I know, they’re almost...
Tolkien Sales on a Sea of Hope
{Middle Earth Lessons for Marketers} Warning: if you have not READ J.R.R. Tolkien’s fantasy epic The Lord of the Rings, stop reading this...
My body hates me right now, but the feeling isn't mutual.
At 49, I’m more active now than I’ve ever been, except for maybe in high school. More than 30 years ago. This is what I put my decidedly...
Opinions are Easier than Empathy
In the wake of the #UCCshooting, I found myself strangely closed off to both empathy and opinions about the shooting and the victims....
Triathlon #1: Challenge Accepted
Triathlon: Challenge Accepted! So, two weekends ago I competed in my first triathlon, a sprint distance affair (800 yard open water swim,...
